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An icon never goes out of style; it only gets better with age, just like the Nike Air Force 1 shoe. The AF1 has been a fan favourite among sneakerheads since its first appearance in 1982 as a basketball shoe. As the name suggests, AF1 pays homage to US President’s private plane, but it was conceptualised by legendary shoe designer Bruce Kilgore with the Nike hiking boot in mind. That’s why the first AF1 is high cut with a thick sole and strap – a simple, but striking look. It was the first time Nike introduced Air sole technology into hoop shoes, which is a revolutionary and game-changing move.
Now, as the AF1 shifts further into the style domain, it never loses its appeal or durability – and it remains one of the most popular and best-selling Nike sneakers of all time. After 35 years, with thousands of iterations in low, mid to high cuts, and hues from the classic white-on-white colours to crazy prints, the Nike Air Force 1 shoe continues to impress the fans time and time again. And not just because of nostalgia – people love it from the leather upper to the unique Pivot Point outsole.
During the early 1980s, sneakers would have what they call a “run”, and when they have passed their initial popularity stage, people eventually move on. But that’s not the case with the Air Force 1 shoe, as people continued to seek out all styles. This prompted retailers in Baltimore, USA to ask Nike for more Air Force 1 shoes, which was unheard of at that time. And the 1,200 pairs in blue and brown made for them sold out fast. So they came up with a strategy to introduce AF1 in a new colourway every month, taking their shoe game to another level. People from New York, Washington DC and elsewhere were driving to Baltimore to cop the freshest AF1 of the month. In time, the shoe has become a serious status symbol.
Thirty-five years since its birth, nothing much has changed in the line of Nike Air Force 1 shoes, but their popularity never waned. Shop the latest pair that suits your personality and lifestyle from Nike Factory Store .
BitnamiAug 9 2018